When someone decides to start a business, there are many pieces to consider. Entrepreneurs must gather all the necessary resources and tools they will need in order to run a successful company. What most recognize is that the look and feel of their brand is very important, however, sometimes their lack of design experience can lead to poor decision making.
What most people don’t understand is that by choosing a generic, cheaply made logo or brand, they can actually be hurting their company.
It can be hard to see the value in investing in professional (expensive) brand design right from the start. So here are 6 reasons why you SHOULD invest in professional design:
1. First impressions matter
Your brand appearance is your first point of contact with your clients and customers. The first impression you make is arguably the most important. This is very crucial as the attention span of the average consumers is very short. The goal of your brand should be to make high impact in a matter of seconds. This is achieved through strong brand design and visual communication.
2. Brand design consistency is important
Having a unique brand is critical in establishing your reputation. Having a brand that is jumbled and inconsistent may give your customers and clients the wrong impression. It may also be confusing for them when trying to determine who your company is as well as what you can offer. Consistency will create trust with your clients and provide them with an easy buyer’s journey.
3. Up-to-date brand = up-to-date skills
Keeping your brand up to date shows your potential customers and clients that you value quality work and quality representation. This means that if your brand is up to date and can keep up with the times, chances are what you are offering can too. A current and professional company represents a current and professional skill-set.
I should mention too, that your brand is more than just your logo: https://saranagy.com/branding-more-than-just-your-logo-design-sara-nagy-design/
4. Visual content is competitive
Having a logo or brand that will grab someone’s attention is typically one that is designed with strong imagery and simple strategies of symbolism. A recognizable logo can be hard to make, so it is important that you invest in a designer who can determine where the strengths of your brand lie and what will be the most successful strategy. A strong impression will make your company memorable and hopefully lead to the customer or client thinking of you when the time comes for them to purchase a product or service.
5. Online exposure keeps you relevant
It is very easy to get lost in the world of the web. There are so many other competitors out there who are trying to do the exact same thing as you. The successful brands, however, recognize that online strategies have changed. You should be adding value to your online community so that your company and brand remains relevant and strong. No consumer is going to want to take advice from something that was created 6 years ago. Times change, so should your brand strategy.
6. Avoid a rebrand later
The largest client base I deal with is those wishing to rebrand or update their current strategies. When people typically start their business, brand design assets are not usually at the top of their list. It goes further than having a nice looking logo. You need something that is going to last and also translate across many different platforms and mediums. This will help you avoid spending more money in the future and running the risk of confusing clients if all the sudden your entire brand changes.